Make your cat famous in the photo book of the year

Instinct Pet Photography & Maneki Neko Cat Rescue are publishing Tough Kitties, a gorgeous hardcover photo book celebrating Melbourne cats of all kinds - including yours!

100% of book sales will go to Maneki Neko Cat Rescue plus $100 from every photo session.

Open to all cats, not just rescues. Apply below!

Tough Kitties: The Book

Cats are cute, they’re adorable, and you probably have a bunch of nicknames for your cat like Mister Squishypants or Princess Fluff.

But cats are tough. If you’ve shared your life with these incredible animals and cared for them during their highs and lows, you’re probably pretty dang tough yourself.

That’s what Tough Kitties is all about. Inside this gorgeous hardcover book, each cat will have their photograph and story celebrated, to remember forever.

Limited spots available in this one-of-a-kind book

Don’t miss out! If your cat’s Tough Kitties application is selected, your $200 registration fee will cover a professional cat photo session with Dave Mayes from Instinct Pet Photography in your home.

  • Applications open to all cats, not just rescues

  • 100% of all book sales and 50% of session fees go to Maneki Neko Cat Rescue

  • Successful applicants will receive a professional photo session for one cat in their home with Dave from Instinct Pet Photography

  • Your photo session includes one digital photograph, plus the option to purchase additional artwork from your photo session

  • Applications open to friendly cats in Melbourne

  • Ready to apply? Submit your cat’s Expression of Interest in the form at the top of this page.

Your photographer

The photo portraits in Tough Kitties will be captured by Melbourne pet photographer Dave Mayes, from Instinct Pet Photography. Dave specialises in natural portraits of cats, dogs and the people they love - and he can’t wait to meet your incredible cat.

Your photo experience

Get ready for a seriously fun photo experience. Dave’s cat photo sessions are tailored to your home and your pet, with a variety of behavioural and lighting techniques that capture stunning photographs of your cat truly being themselves.

Stunning artwork for your home

Your photo session includes one digital photograph. You’ll also have the option to purchase additional artwork from Instinct Pet Photography, including coffee table books, framed wall art and photo boxes.

Plus it’s for a good cause: 5% of all artwork purchases over $500 are donated to Maneki Neko Cat Rescue, in addition to all book sales.

Can owners join the photo sessions?

While the Tough Kitties book is all about the cats, owners are a huge part of every cat’s life!

If your cat’s application is selected, you can choose an Upgrade Session for $375 ($100 donated to Maneki Neko Cat Rescue) where owners can join the session with their cat.